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Why We Buy

Why We Buy
Author: Paco Underhill
Publisher: Simon and Schuster
ISBN: 1416595244
Pages: 306
Year: 2009
View: 774
Read: 1156

A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.

How to Open and Operate a Financially Successful Interior Design Business

How to Open and Operate a Financially Successful Interior Design Business
Author: Diane Leone
Publisher: Atlantic Publishing Company
ISBN: 1601382626
Pages: 288
Year: 2010
View: 801
Read: 292

Book & CD-ROM. An active real estate market has turned interior design into a boom industry in recent years. Interior designers owning their own firms have a median income of $75,000. Tens of thousands of homes are for sale in the United States today, and many need the help of an interior designer to be sold. Interior designers create the spaces where we work, play, and live every day. Whether it is a private residence, corporate office, retail store, or a zany restaurant, interior designers use their creativity, as well as their knowledge of colour principles, architecture, and design, to make it work and look amazing. As a result, they are well compensated for the work. This guide provides readers with an understanding of the basic concepts of starting their own interior design business. This book is a comprehensive and detailed study of the business side of interior design. You will learn everything from the initial start-up decisions to working with clients. If you are investigating opportunities in this type of business, you should begin by reading this book. You can build a highly successful business using your talent and understanding of colour and architectural features, while providing a much needed service to home owners. If you enjoy working with people and have that creative knack, this may be the perfect business for you. Keep in mind that this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; setting up your office; and dozens of other valuable, timesaving tools of the trade that no business should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word® and about choosing a name; getting Started; the who, what, when, why, and how of interior design; equipment; selling your other services to your present customers; home staging and interior redesign; how to build a portfolio; how to get your first clients; how to attract and bid on new jobs; contracts and billing procedures; advertising; insurance; legal matters; basic cost control systems; market research; getting new clients; tax laws; zoning laws; pricing; leads; sales and marketing techniques; and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff if necessary, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as increase sales and have customers refer others to you. You will learn the basics of accounting and bookkeeping procedures, auditing, successful budgeting, and profit planning development, as well as thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful entrepreneurs will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms found in the book, as well as a sample business plan you can adapt for your own use.

Boutiques and Other Retail Spaces

Boutiques and Other Retail Spaces
Author: David Vernet, Leontine de Wit
Publisher: Routledge
ISBN: 1134228376
Pages: 192
Year: 2007-08-17
View: 846
Read: 1228

Presenting a critical and theoretical dimension to retail design, Boutiques and Other Retail Spaces links the ideas behind it to real practice in this innovative and important contribution to architectural/interior theory literature. Retail structure has been subject to a dramatic and ongoing transformation over the past thirty years, materializing in the emergence of large-scale out-of-town shopping centres and new specialized shops in city centres. These specialized boutiques are highly designed, involving well-known architectural firms such as OMA/Rem Koolhaas, David Chipperfield, Herzog + de Meuron amongst others. With case studies and over 100 black and white images, Vernet and de Wit set forth original and well-grounded theory to accompany this popular and lucrative area of work.

Designing Your Life

Designing Your Life
Author: Bill Burnett, Dave Evans
Publisher: Knopf
ISBN: 110187533X
Pages: 272
Year: 2016-09-20
View: 1195
Read: 425

#1 New York Times Bestseller At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise. "Designing Your Life walks readers through the process of building a satisfying, meaningful life by approaching the challenge the way a designer would. Experimentation. Wayfinding. Prototyping. Constant iteration. You should read the book. Everyone else will." —Daniel Pink, bestselling author of Drive “This [is] the career book of the next decade and . . . the go-to book that is read as a rite of passage whenever someone is ready to create a life they love.” —David Kelley, Founder of IDEO “An empowering book based on their popular class of the same name at Stanford University . . . Perhaps the book’s most important lesson is that the only failure is settling for a life that makes one unhappy. With useful fact-finding exercises, an empathetic tone, and sensible advice, this book will easily earn a place among career-finding classics.” —Publishers Weekly From the Hardcover edition.

Branding Interior Design

Branding Interior Design
Author: Kim Kuhteubl
Publisher:
ISBN: 076435129X
Pages: 240
Year: 2016-09-28
View: 992
Read: 471

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others."

Marketing Interior Design

Marketing Interior Design
Author: Lloyd Princeton
Publisher: Skyhorse Publishing, Inc.
ISBN: 1581157282
Pages: 224
Year: 2010-02-16
View: 1283
Read: 1036

Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: • figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Design*Sponge at Home

Design*Sponge at Home
Author: Grace Bonney
Publisher: Artisan Books
ISBN: 1579657001
Pages: 400
Year: 2016-07-19
View: 1027
Read: 1214

The long-awaited home décor bible by the beloved design blogger “Thank you,” wrote a reader to Design*Sponge creator Grace Bonney, “for teaching me that houses don’t have to be frumpy and formal. They don’t have to be matchy-matchy or rigidly modern.” They can just be comfy and unique and reflect who you are, no matter how small your budget or space. That reader is one of the 75,000 unique daily visitors to Design*Sponge, who make it the most popular design site on the web. The site receives 250,000 pageviews every day and has 150,000 RSS subscribers and 280,000 followers on Twitter. Design*Sponge fans have been yearning for the ultimate design manual from their guru, Grace, and she has finally delivered with this definitive guide, which includes: • Home tours of 70 real-life interiors featuring artists and designers • Fifty DIY projects, with detailed instructions for personalizing your space • Step-by-step tutorials on everything from stripping and painting furniture to hanging wallpaper and doing your own upholstery • Fifty Before & After makeovers submitted by readers of Design*Sponge—real people with limited time and realistic budgets • Essential tips on modern flower arranging, with 20 arrangements With over 700 color photos and illustrations and projects that are customizable, relatable, and affordable, this is the democratizing design book everyone has been waiting for.

The Interior Design Intern

The Interior Design Intern
Author: Linda L. Nussbaumer
Publisher: Fairchild Books
ISBN: 1563679078
Pages: 256
Year: 2011-02-17
View: 1324
Read: 732

Created To Prepare Interior Design Students For An Internship, The Interior Design Intern Offers Guidelines For Developing An Organized Plan For Preparing, Completing, And Evaluating Their Experience In Order To Plan For Their Future Careers. Students Will Use This Text To Guide Them Through Achievement Of Professional And Personal Goals, The Organization Of A Job Search, Preparations For Interviews, The Internship Itself, And A Post-Internship Evaluation.

The Visual Dictionary of Interior Architecture and Design

The Visual Dictionary of Interior Architecture and Design
Author: Michael Coates, Graeme Brooker, Sally Stone
Publisher: AVA Publishing
ISBN: 2940373809
Pages: 288
Year: 2009-01-06
View: 460
Read: 1183

A guide to the many and varied terms used frequently within interior architecture and design.

The Interior Design Reference & Specification Book

The Interior Design Reference & Specification Book
Author: Linda O'Shea, Chris Grimley, Mimi Love
Publisher: Rockport Publishers
ISBN: 1610587901
Pages: 288
Year: 2013-07-01
View: 977
Read: 1328

DIV In the world of interior design, thousands of bits of crucial information are scattered across a wide array of sources. The Interior Design Reference & Specification Book collects the information essential to planning and executing interior projects of all shapes and sizes, and distills it in a format that is as easy to use as it is to carry. You’ll also find interviews with top practitioners drawn across the field of interior design. —Fundamentals provides a step-by-step overview of an interiors project, describing the scope of professional services, the project schedule, and the design and presentation tools used by designers. —Space examines ways of composing rooms as spatial environments while speaking to functional and life-safety concerns. —Surface identifies options in color, material, texture, and pattern, while addressing maintenance and performance issues. —Environments looks at aspects of interior design that help create a specific mood or character, such as natural and artificial lighting, sound and smell. —Elements describes the selection and specification of furniture and fixtures, as well as other components essential to an interior environment, such as artwork and accessories. —Resources gathers a wealth of useful data, from sustainability guidelines to online sources for interiors-related research. /div

Interior Graphic Standards

Interior Graphic Standards
Author: Corky Binggeli, Patricia Greichen
Publisher: John Wiley & Sons
ISBN: 0470471573
Pages: 928
Year: 2010-12-13
View: 571
Read: 936

The second edition of Interior Graphic Standards is completely revised with updated and expanded coverage of: Interior material energy use and environmental impact; ADA Accessibility Guidelines; Residential design and construction; Basic building construction types and their impact on interiors; Historic preservation and adaptive reuse of interiors; Life cycle costing and estimating for interior materials; Behavioral aspects of designing with color; Current issues in office design; Commercial and residential interior renovation for smaller projects; Current information on computer technology and interior design practice.

Colefax & Fowler

Colefax & Fowler
Author: Chester Jones
Publisher:
ISBN: 0712608923
Pages: 224
Year: 1998
View: 838
Read: 490

Chintz in glorious faded colours, curtains meticulously swagged, fringed and tasselled, the most comfortable upholstery and expertly applied paint finishes, all set in timeless interiors and discreetly lit to show off beautiful antiques and paintings. These are the hallmarks of the style developed by Colefax and Fowler in the post-war years and currently more fashionable then ever. This informative and fascinatingly anecdotal book tells the story of the firm's founder, John Fowler, and shows his style evolving through his association with Sybil Colefax and Nancy Lancaster and later through his work restoring National Trust houses. It describes the expert craftmanship and technical skills which produce the ageless Colefax and Fowler look, and shows examples of their current work in different types of rooms in a wide variety of locations, ranging from Badminton and Sudeley Castle, large and small country houses, to flats and mews houses in London and abroad.

Upgrade

Upgrade
Author: Gestalten
Publisher: Gestalten
ISBN: 3899556992
Pages: 254
Year: 2017-03
View: 1309
Read: 1260

'Upgrade' breathes new life into forgotten architecture. Past structures are consciously preserved and revamped, expanded and altered, to create something exciting and enticing. 'Upgrade' explores architectural and design concepts that seek to enhance and repurpose our surroundings from slight changes to complete renovations. Extensions upon a rooftop. Factories turned into relaxing retreats. Wood additions contrasting with antique brick exteriors. Through engaging anecdotes and inspiriting images, 'Upgrade' provides vibrant exemplars and enthusiasm for revamping existing spaces. Repurposing the unused: be it an empty chapel that becomes an inviting writer?s nook or a rotten barn converted into a cozy living space for a small family. The projects illustrate the possibility of adding a touch of the new to the old: farmhouses adorned with modern glass additions or churches whose traditional lines now frame an office. What are ruins to some become another's architectural playground.

Interiors

Interiors
Author: Mary McDonald
Publisher:
ISBN: 0847833933
Pages: 271
Year: 2010
View: 1224
Read: 377

In her first book, award-winning interior designer Mary McDonald inspires readers to combine old-fashioned elegance with the joy of fearless, exuberant decorating. Consistently ranked one of House Beautiful's top 100 designers, L.A.-based Mary McDonald's gorgeous, feminine interiors have graced the cover of every major design magazine. Dubbed the "decorating daredevil" by Domino magazine, McDonald began her career as a milliner and retains a sense of "couture chic" that inspires the look of her interiors, which are simultaneously timeless and of the moment. Her ability to combine bold patterns, chinoiserie, and Indian influences with contemporary lines and an impeccable sense of color has made her one of the most sought-after interior designers working today. Now in her first book, as vibrant and whimsical as Mary and her work, McDonald explores the themes that inform her stylish yet playful sensibility. From her own refurbishment of Buster Keaton's legendary villa to a stunning range of client projects, McDonald carefully details the colors, fabrics, and accessories she uses to seamlessly pull each look together. Exquisitely photographed, this vivid book is a must for anyone who loves sophisticated, ravishing interiors.

Victorian Houses and their Details

Victorian Houses and their Details
Author: Helen Long
Publisher: Routledge
ISBN: 1136349707
Pages: 144
Year: 2007-06-01
View: 1300
Read: 751

'Victorian Houses' presents the architectural detailing of the time in the context of the era - providing a comprehensive understanding of its architecture and design. Pattern books played a vital role in the dissemination of taste between architect, builder and client in the nineteenth and early twentieth century. By focusing on the contribution of the pattern book to the architecture of the Victorian and Edwardian eras, the various trends of the time are documented. The types of publications and other sources of taste available at different points over this period reflected social and economic factors, such as the changing demand or changes in organisation of manufacturing and retail.

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