Author: Lloyd Princeton
Publisher: Skyhorse Publishing, Inc.
Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: • figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Theo Stephen Williams
Publisher: Skyhorse Publishing, Inc.
This second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable. Written by a designer and veteran expert on pricing, estimating, and budgeting systems, the book provides practical guidelines on how to value the cost of designing commercial or residential interiors, from the designer's creative input to the pricing of decorating products and procedures. The book shows how to determine a profitable and fair hourly rate, balance the client's budget with his or her wishes and needs, negotiate prices with suppliers and contractors, write realistic estimates and clear proposals, manage budgets for projects of all sizes and types, and position the firm's brand in relation to its practices. Interviews with experienced interior designers, case studies, and sidebars highlight professional pitfalls and how to master them, from daily crisis management and self-organization to finding the perfect office manager.
Author: Marjorie Garber
Cultural historian Marjorie Garber offers incisive and witty commentary on what men and women today really want in her enlightening study of what may be the most meaningful relationship any of us will ever have. Real estate has become a form of “yuppie pornography.” Hopes of summer romance have given way to hopes of summer homes, and fantasies of Romeo have been replaced by fantasies of remodeling. Even real estate ads are flirtatious in their offers of bedrooms that are sensuous and sinks that are seductive. Thus the house you live in, like the partner you choose, can be everything from your beloved to your dream to a status symbol trophy. Marjorie Garber has fashioned a uniquely fascinating book that is as provocative as it is pleasurable, as erudite as it is entertaining, one sure to make readers consider more closely the rooms in which they live. From the Trade Paperback edition.
Author: Theo Stephen Williams
Publisher: Skyhorse Publishing, Inc.
This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.
As part of Peterson's Green Careers in Building and Landscaping, this eBook offers detailed information on various careers in the following: building design and construction; installation, operations, & energy-efficiency; commercial, industrial, & residential; landscaping & grooundskeeping; policy, analysis, advocacy & regulatory affairs.You'll also find up-to-date data on job trends, work environment, career paths, earning potential, education/licensure requirements, and contact information for additional resources. Bonus sections include "What Does Being Green Mean," a look at the current interest in sustainability, and "Essays on the Importance of Sustainability," inspirational and insightful essays on the importance of sustainability, written by folks at the forefront of environmental organizations, university sustainability efforts, and college training programs. For more information see Peterson's Green Careers in Building and Landscaping.
Author: A. L. Dawn French
Many students complete their secondary schooling unsure of the career path they wish to pursue. Still very few complete post-secondary education knowing their chosen career path. Information to guide students on choosing their career paths is not readily available locally. The few career guidance showcases put on by the school system falls short of providing meaningful information for students. The importance of knowing at an early stage the pathway to a chosen career is invaluable as it saves time, worry, anxiety and financial resources. This is where Dawn French and her Careers series come in. Whether you are a parent, a student or someone looking to a new career, this series provides invaluable information on the common career pathways in Saint Lucia. The information presented is simple to understand and straight to the point. The series provides information on academic qualifications/skills requirements, educational institutions, scholarship/financial aid opportunities, an interview primer and potential employment opportunities. I encourage everyone interested in pursuing a career to get their hands on a copy of their chosen Career book. This little investment will pay off huge dividends in the long term as it will guide you in pursuing your chosen career.
Thinking about a green career or looking for a college or university that promotes great green programs? Peterson's Green Careers in Building and Landscaping pinpoints the best opportunities in building design and construction; installation, operations, and energy efficiency; commercial industrial, and residential design; landscaping, groundskeeping, and turf care; and policy, analysis, advocacy, and regulatory affairs-with job details as well as info on colleges, organizations, and institutions that offer courses, degrees, certification, and training/retraining-that can lead to a green career. Green Careers in Building and Landscaping offers inspirational and insightful essays on the importance of sustainability, written by individuals at the forefront of environmental organizations, university sustainability efforts, and college training programs. Essay writers include folks with the U.S. Green Building Council (USGBC), Second Nature, Earth911.com, University of Arizona, Philadelphia University, and Skanska USA Building Inc. Green Careers in Building and Landscaping also features an exclusive bonus section, "What Is the New Green Economy," which examines the current interest in sustainability. You'll also find building and landscaping-related features, including interviews with individuals in a variety of green careers. Other feature articles offer useful tips and advice for a more sustainable life.
Author: Tag Goulet, Catherine Goulet
Discover how to get a job as an interior decorator or start your own interior decorating business
Author: DIANE Publishing Company
Publisher: DIANE Publishing
A nationally recognized, best-selling reference work. An easy-to-use, comprehensive "encyclopedia" of today's occupations & tomorrow's hiring trends. Describes in detail some 250 occupations -- covering about 104 million jobs, or 85% of all jobs in the U.S. Each description discuses the nature of the work; working conditions; employment; training, other qualifications, & advancement; job outlook; earnings; related occupations; & sources of additional information. Revised every 2 years.
Author: Jeff Potter
Publisher: "O'Reilly Media, Inc."
Why do we cook the way we do? Are you the innovative type, used to expressing your creativity instead of just following recipes? Do you want to learn to be a better cook or curious about the science behind what happens to food as it cooks? More than just a cookbook, Cooking for Geeks applies your curiosity to discovery, inspiration, and invention in the kitchen. Why do we bake some things at 350°F/175°C and others at 375°F/190°C? Why is medium-rare steak so popular? And just how quickly does a pizza cook if we overclock an oven to 1,000 F/540 C? Author and cooking geek Jeff Potter provides the answers to these questions and more, and offers his unique take on recipes -- from the sweet (a patent-violating chocolate chip cookie) to the savory (slow-cooked brisket). This book is an excellent and intriguing resource for anyone who enjoys cooking or wants to experiment in the kitchen. Discover what type of cook you are and calibrate your tools Learn about the important reactions in cooking, such as protein denaturation, Maillard reactions, and caramelization, and how they impact the foods we cook Gain firsthand insights from interviews with researchers, food scientists, knife experts, chefs, writers, and more, including author Harold McGee, TV personality Adam Savage, and chemist Hervé This
Author: Ben Hannam
Publisher: John Wiley & Sons
A complete guide to freelance graphic design—created specifically for design students Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio—and make a little money at the same time. A Graphic Design Student's Guide to Freelance: Practice Makes Perfect covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with legal and financial issues, find clients, and work with them effectively. This full-color guide is divided into sections that correspond to your particular skill level as a student—beginner, intermediate, or advanced. These sections give you specific tasks and goals to help your freelance design work go smoothly as you progress from your very first professional job to gain experience with a range of projects and clients and prepare to move into a full-time graphic design career once you complete your studies. Complete with sample forms available online (invoices, a proof approval form, job jacket, and more) and 175 color images, including samples of paid work created by students, A Graphic Design Student's Guide to Freelance: Practice Makes Perfect will help you navigate the world of freelance design with confidence. Inside this book, you will learn to: Write a business plan Purchase key equipment Set rates and draw up contracts Find and manage clients Create and show concepts Market your company Expand your business Develop your portfolio And more