Author: Kim Kuhteubl
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others."
Author: Diane Leone
Publisher: Atlantic Publishing Company
Book & CD-ROM. An active real estate market has turned interior design into a boom industry in recent years. Interior designers owning their own firms have a median income of $75,000. Tens of thousands of homes are for sale in the United States today, and many need the help of an interior designer to be sold. Interior designers create the spaces where we work, play, and live every day. Whether it is a private residence, corporate office, retail store, or a zany restaurant, interior designers use their creativity, as well as their knowledge of colour principles, architecture, and design, to make it work and look amazing. As a result, they are well compensated for the work. This guide provides readers with an understanding of the basic concepts of starting their own interior design business. This book is a comprehensive and detailed study of the business side of interior design. You will learn everything from the initial start-up decisions to working with clients. If you are investigating opportunities in this type of business, you should begin by reading this book. You can build a highly successful business using your talent and understanding of colour and architectural features, while providing a much needed service to home owners. If you enjoy working with people and have that creative knack, this may be the perfect business for you. Keep in mind that this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; setting up your office; and dozens of other valuable, timesaving tools of the trade that no business should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word® and about choosing a name; getting Started; the who, what, when, why, and how of interior design; equipment; selling your other services to your present customers; home staging and interior redesign; how to build a portfolio; how to get your first clients; how to attract and bid on new jobs; contracts and billing procedures; advertising; insurance; legal matters; basic cost control systems; market research; getting new clients; tax laws; zoning laws; pricing; leads; sales and marketing techniques; and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff if necessary, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as increase sales and have customers refer others to you. You will learn the basics of accounting and bookkeeping procedures, auditing, successful budgeting, and profit planning development, as well as thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful entrepreneurs will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms found in the book, as well as a sample business plan you can adapt for your own use.
Author: Jack Gernsheimer
Publisher: Skyhorse Publishing Inc.
"Prolific designer Jack Gernsheimer demonstrates the trial and error behind many successful logos, offering a number of case studies to dissect the design process of recognizable marks. As added inspiration for any designer or aspiring designer, a detailed timeline explores the creative process behind famous logos from Steinway & Sons to National Geographic. Designing Logos is an essential tool for making well-informed decisions about the quality of logos."--BOOK JACKET.
Author: Lynne Mesher
Publisher: AVA Publishing
A guide to creating retail spaces that offers an enticing spatial experience. It introduces methods of manipulating space to create an exciting commercial interior.
Author: Maureen Mitton
Publisher: John Wiley & Sons
The complete guide to portfolio development for interior designers It's a widely known fact that interior designers need a strong visual presence in the form of a well-crafted, professional-looking portfolio. Surprisingly, however, many interior designers aren't equipped with the expertise required to organize and unify their work in a fashion that optimally conveys their talents and skills. Portfolios for Interior Designers helps demystify the process by guiding the reader toward mastery in assembling a winning portfolio. It delivers essential step-by-step instruction presented in a manner that shows interior designers how to properly and effectively display their designs. This book also includes: Color and black-and-white illustrations showing portfolio elements and options Graphic design concepts necessary for portfolio development Specific information for the design of digital portfolios Supplemental teaching resources that direct readers to a companion Web site Useful tips on the ways that popular graphics software applications can be best implemented for certain portfolio elements Samples of cover letters and resumes, along with discussion of job search procedures With the aid of real-world examples, Portfolios for Interior Designers examines how a portfolio can be used as an effective tool for communicating with clients and other professionals. A much-needed guide, this book eliminates the uncertainty surrounding portfolio development so that interior designers can showcase their abilities success-fully—and land the next job.
Publisher: Rockport Publishers
A virtual catalog of ideas for inspired retail design The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport's 1,000 series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.
Author: Patricia Eakins
Publisher: Fairchild Books
Writing for Interior Design teaches writing skills that interior design students can apply in the classroom and in their ongoing professional lives. It guides students from basic writing skills to professional fluency in a wide range of areas including communication with colleagues,employers, suppliers, clients, and the market. It also addresses the needs of entrepreneurial designers in start-up practices with limited budgets. A unique, highly creative hands-on approach builds on design students' visual communication skills to guide the development of their ability to express themselves verbally.
Author: Pam Locker
Publisher: AVA Publishing
An engagingly visual text that explores the full scope of exhibition design, a complex and multi-faceted discipline.
Author: Alexander Tibelius
Publisher: Die Gestalten Verlag
This toolbox of practical logo templates provides designers with useful groundwork for implementing their own ideas.
Author: Robert Klanten, Nina Müller
With Los Logos 7, Gestalten continues its bestselling series on contemporary logo design that began with the publication of Los Logos in 2002. Like its six predecessors, this latest edition is a comprehensive survey of the visual languages and styles used by cutting-edge logo designers from around the world.
Author: Judith Griffin, Penny Collins
Publisher: Fairchild Books
Wear Your Chair was originally developed as a multidisciplinary design course by Griffin and Collins, chairs of fashion design and interior design departments. Realising that students were visual learners, they saw the necessity of teaching students to be aware of design in its many forms and applications. They envisioned a course that would appeal to a variety of design majors. The book draws upon the many historic precedents of designers overlapping several design principles, such as Paul Poiret who designed clothing, furniture and textiles. The ultimate goal of this text will be to increase students' understanding of the significant, subtle, and often subconscious roles that apparel and interior design play in our lives. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author: Drew Plunkett
Publisher: Laurence King
"This book covers all stages of visual presentation as part of the interior design process, from the most basic initial sketches to fully developed computer-generated visualizations. Following a brief introduction four chapters take the reader through the design process, from the basics to conception, presentation and production. This second edition includes more practical advice on techniques, more case studies, step-by-step sequences and updated examples. With a varied and comprehensive range of images, this book is an invaluable, inspirational and practical resource for interior design students."--
Author: Sian Moxon
Publisher: Laurence King Publishing
The environmental impact of interior architecture and design practice is immense, and this book highlights the need for designers to adapt the way they work and relearn the lessons lost. A comprehensive reference book for anyone wanting to work in interior design, this book introduces ideas of sustainability while encouraging and inspiring readers with positive, creative, and practical alternatives.
Author: David E. Carter
Publisher: Hearst Book International
Graphic and interior-design professionals, students, and restaurateurs will benefit from studying this specialized report devoted to what's hottest in logo design for restaurants and bars.
Author: George Lois
Publisher: Bis Pub
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Loiss comments on why they are so good. George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a built-in, conceptual, catchy brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a products virtues into a viewers brainand has the potential of bringing instantaneous success. Lois boldly states, My goal, with the vast majority of the brands I have named and logos I have designed, is to create humanistic symbols, driven by a pregnant idea, visualizing some recognizable aspect of the human experience, and magically relating it to a unique selling proposition that empowers great advertising and promotion. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of the work of George Lois is the ultimate form of clear, precise, eye-popping communication.