Author: Lloyd Princeton
Publisher: Skyhorse Publishing, Inc.
Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: • figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Maureen Mitton
Publisher: John Wiley & Sons
The complete guide to portfolio development for interior designers It's a widely known fact that interior designers need a strong visual presence in the form of a well-crafted, professional-looking portfolio. Surprisingly, however, many interior designers aren't equipped with the expertise required to organize and unify their work in a fashion that optimally conveys their talents and skills. Portfolios for Interior Designers helps demystify the process by guiding the reader toward mastery in assembling a winning portfolio. It delivers essential step-by-step instruction presented in a manner that shows interior designers how to properly and effectively display their designs. This book also includes: Color and black-and-white illustrations showing portfolio elements and options Graphic design concepts necessary for portfolio development Specific information for the design of digital portfolios Supplemental teaching resources that direct readers to a companion Web site Useful tips on the ways that popular graphics software applications can be best implemented for certain portfolio elements Samples of cover letters and resumes, along with discussion of job search procedures With the aid of real-world examples, Portfolios for Interior Designers examines how a portfolio can be used as an effective tool for communicating with clients and other professionals. A much-needed guide, this book eliminates the uncertainty surrounding portfolio development so that interior designers can showcase their abilities success-fully—and land the next job.
Author: Terri Maurer, Katie Weeks
Publisher: John Wiley & Sons
Through real-world case studies, master the business of interior design practice Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success. Through real-world case studies, you'll learn the essentials of building a design practice, including: Deciding how and when to use business planning, strategic planning, and financial planning to your benefit Techniques to build teams and motivate team members Ways to avoid costly mistakes Advice on branding and marketing your firm and yourself Methods to integrate new technology into your day-to-day practice, marketing, and networking Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.
Author: Diane Leone
Publisher: Atlantic Publishing Company
Book & CD-ROM. An active real estate market has turned interior design into a boom industry in recent years. Interior designers owning their own firms have a median income of $75,000. Tens of thousands of homes are for sale in the United States today, and many need the help of an interior designer to be sold. Interior designers create the spaces where we work, play, and live every day. Whether it is a private residence, corporate office, retail store, or a zany restaurant, interior designers use their creativity, as well as their knowledge of colour principles, architecture, and design, to make it work and look amazing. As a result, they are well compensated for the work. This guide provides readers with an understanding of the basic concepts of starting their own interior design business. This book is a comprehensive and detailed study of the business side of interior design. You will learn everything from the initial start-up decisions to working with clients. If you are investigating opportunities in this type of business, you should begin by reading this book. You can build a highly successful business using your talent and understanding of colour and architectural features, while providing a much needed service to home owners. If you enjoy working with people and have that creative knack, this may be the perfect business for you. Keep in mind that this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; setting up your office; and dozens of other valuable, timesaving tools of the trade that no business should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word® and about choosing a name; getting Started; the who, what, when, why, and how of interior design; equipment; selling your other services to your present customers; home staging and interior redesign; how to build a portfolio; how to get your first clients; how to attract and bid on new jobs; contracts and billing procedures; advertising; insurance; legal matters; basic cost control systems; market research; getting new clients; tax laws; zoning laws; pricing; leads; sales and marketing techniques; and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff if necessary, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as increase sales and have customers refer others to you. You will learn the basics of accounting and bookkeeping procedures, auditing, successful budgeting, and profit planning development, as well as thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful entrepreneurs will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms found in the book, as well as a sample business plan you can adapt for your own use.
Author: Mary V. Knackstedt
Publisher: John Wiley & Sons
Thousands of interior design professionals have come to rely on The Interior Design Business Handbook for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The Fifth Edition of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, and other key areas. Complete with more than 75 sample forms and letters, this Fifth Edition is a one-stop resource for all aspects of establishing and running an interior design business—from choosing a location and managing day-to-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States. Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.
Author: Pradeep Kumar, Suyash Bhatnagar
Publisher: Goyal Brothers Prakashan
The Central Board of Secondary Education has introduced a compulsory subject called General Foundation Course at Senior Secondary Level for all the students from the academic year 2013-14 for Class XI and 2014-2015 for Class XII vide CBSE Circular No. Acad- 66/2013 Dated 12-09-2013. In CBSE’s Scheme of Studies, this subject has been allotted two periods per week in each class. This subject has been introduced to promote the awareness of students regarding current affairs and general knowledge including prospective future career options. It also lays special emphasis on Challenging and satisfying career options in the Armed Forces.
Author: Susan M. Winchip
Publisher: Fairchild Books
The interior designers of tomorrow require a professional practice text that is contemporary and innovative enough to prepare them for the rapidly evolving landscape of the 21st century workplace. Professional Practice for Interior Designers in the Global Marketplace arms students of the Millennial Generation with the know-how they'll need to launch and evolve their careers. It emphasizes the essential skills and knowledge required to work in a firm as an entry-level designer, while providing an overview of what is involved in starting, owning, and operating an interior design business. Although rooted in fundamentals, the book incorporates up-to-the-minute developments including globalization, changing demographics, the rise of networking technologies, sustainable design, social responsibility, and global economics.
Author: Abe Martey, Scott Sturgess
Publisher: Cisco Press
The only comprehensive IS-IS reference tool on the market! Only comprehensive reference available on IS-IS. Detailed design and configuration scenarios. FAQs and labs to assist in studying for the CCIE exams. IS-IS Network Design Solutions provides the only comprehensive coverage available on the Intermediate System to Intermediate System (IS-IS) protocol. It introduces the reader to the roots of the IS-IS protocol and goes on to provide details on how it has been adapted to carry IP routing information in IP networks. The author compares it to OSPF and other routing protocols, explains how to design large IP networks using IS-IS, present configuration scenarios on Cisco routers, and discuss troubleshooting techniques. With the IS-IS protocol becoming one of the more popular protocols for Internet Service Providers, this reference will prove to be an invaluable reference to a large number of networking professionals! Abe Martey (CCIE) is a Technical Marketing Engineer with the Optical Internetworking Business Unit of Cisco Systems. He provides engineering support for the Marketing Team of Cisco's high-end router products, the Gigabit Switch Router series. He first worked in Cisco's Technical Assistance Center (TAC), providing support for customers in the IP Routing protocols team, then moved to work on the specialized ISP Team. There he assisted large Internet service providers such as BBN, Sprint, and UUNet, providing dedicated and focused technical support.
Author: Dimitrios Serpanos, Tilman Wolf
Architecture of Network Systems explains the practice and methodologies that will allow you to solve a broad range of problems in system design, including problems related to security, quality of service, performance, manageability, and more. Leading researchers Dimitrios Serpanos and Tilman Wolf develop architectures for all network sub-systems, bridging the gap between operation and VLSI. This book provides comprehensive coverage of the technical aspects of network systems, including system-on-chip technologies, embedded protocol processing and high-performance, and low-power design. It develops a functional approach to network system architecture based on the OSI reference model, which is useful for practitioners at every level. It also covers both fundamentals and the latest developments in network systems architecture, including network-on-chip, network processors, algorithms for lookup and classification, and network systems for the next-generation Internet. The book is recommended for practicing engineers designing the architecture of network systems and graduate students in computer engineering and computer science studying network system design. This is the first book to provide comprehensive coverage of the technical aspects of network systems, including processing systems, hardware technologies, memory managers, software routers, and more. Develops a systematic approach to network architectures, based on the OSI reference model, that is useful for practitioners at every level. Covers both the important basics and cutting-edge topics in network systems architecture, including Quality of Service and Security for mobile, real-time P2P services, Low-Power Requirements for Mobile Systems, and next generation Internet systems.
Author: Susie McKellar, Penny Sparke
Publisher: Manchester University Press
This fascinating collection provides a chronologically arranged set of case studies looking at how interior design has constantly redefined itself as a manifestation of culture, from the eighteenth century to the present day. The book looks at the amateur activities of female 'home makers' in search of creative outlets and married couples seeking to modernise their homes, as well as the contributions of early professional (female) 'interior decorators', and later (male) 'interior designers'. It also considers the more anonymous role of commercial enterprises, such as hairdressing salons, ocean-going liners or modern offices as well as public institutions such as hospitals or naval training establishments. Interior design and identity examines interior design in relation to the changing identities of its practitioners, its inhabitants and of the furnishings, focussing on the ways in which cultural values came to be embedded in the spaces which people inhabited and made their own. Issues relating to interiority, gender and the relationship of the public sphere are also considered, opening up a new level of design historical enquiry.
Publisher: Vendome Press
The designer shares photographs and anecdotes together that exemplify his blending of traditional and contemporary styles.
For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Author: Betty Lou Phillips
Publisher: Gibbs Smith Publishers
Offers more than two hundred decorating tips, covering such topics as color, fabric, lighting, and furniture placement.
Author: Russ White, Alvaro Retana, Don Slice
Publisher: Cisco Press
Techniques for optimizing large-scale IP routing operation and managing network growth Understand the goals of scalable network design, including tradeoffs between network scaling, convergence speed, and resiliency Learn basic techniques applicable to any network design, including hierarchy, addressing, summarization, and information hiding Examine the deployment and operation of EIGRP, OSPF, and IS-IS protocols on large-scale networks Understand when and how to use a BGP core in a large-scale network and how to use BGP to connect to external networks Apply high availability and fast convergence to achieve 99.999 percent, or “five 9s” network uptime Secure routing systems with the latest routing protocol security best practices Understand the various techniques used for carrying routing information through a VPN Optimal Routing Design provides the tools and techniques, learned through years of experience with network design and deployment, to build a large-scale or scalable IP-routed network. The book takes an easy-to-read approach that is accessible to novice network designers while presenting invaluable, hard-to-find insight that appeals to more advanced-level professionals as well. Written by experts in the design and deployment of routing protocols, Optimal Routing Design leverages the authors’ extensive experience with thousands of customer cases and network designs. Boiling down years of experience into best practices for building scalable networks, this book presents valuable information on the most common problems network operators face when seeking to turn best effort IP networks into networks that can support Public Switched Telephone Network (PSTN)-type availability and reliability. Beginning with an overview of design fundamentals, the authors discuss the tradeoffs between various competing points of network design, the concepts of hierarchical network design, redistribution, and addressing and summarization. This first part provides specific techniques, usable in all routing protocols, to work around real-world problems. The next part of the book details specific information on deploying each interior gateway protocol (IGP)—including EIGRP, OSPF, and IS-IS—in real-world network environments. Part III covers advanced topics in network design, including border gateway protocol (BGP), high-availability, routing protocol security, and virtual private networks (VPN). Appendixes cover the fundamentals of each routing protocol discussed in the book; include a checklist of questions and design goals that provides network engineers with a useful tool when evaluating a network design; and compare routing protocols strengths and weaknesses to help you decide when to choose one protocol over another or when to switch between protocols. “The complexity associated with overlaying voice and video onto an IP network involves thinking through latency, jitter, availability, and recovery issues. This text offers keen insights into the fundamentals of network architecture for these converged environments.” —John Cavanaugh, Distinguished Services Engineer, Cisco Systems® This book is part of the Networking Technology Series from Cisco Press‚ which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers.
Author: Tim Szigeti, Christina Hattingh, Rob Barton, Kenneth Briley, Jr.
Publisher: Cisco Press
End-to-End QoS Network Design Quality of Service for Rich-Media & Cloud Networks Second Edition New best practices, technical strategies, and proven designs for maximizing QoS in complex networks This authoritative guide to deploying, managing, and optimizing QoS with Cisco technologies has been thoroughly revamped to reflect the newest applications, best practices, hardware, software, and tools for modern networks. This new edition focuses on complex traffic mixes with increased usage of mobile devices, wireless network access, advanced communications, and video. It reflects the growing heterogeneity of video traffic, including passive streaming video, interactive video, and immersive videoconferences. It also addresses shifting bandwidth constraints and congestion points; improved hardware, software, and tools; and emerging QoS applications in network security. The authors first introduce QoS technologies in high-to-mid-level technical detail, including protocols, tools, and relevant standards. They examine new QoS demands and requirements, identify reasons to reevaluate current QoS designs, and present new strategic design recommendations. Next, drawing on extensive experience, they offer deep technical detail on campus wired and wireless QoS design; next-generation wiring closets; QoS design for data centers, Internet edge, WAN edge, and branches; QoS for IPsec VPNs, and more. Tim Szigeti, CCIE No. 9794 is a Senior Technical Leader in the Cisco System Design Unit. He has specialized in QoS for the past 15 years and authored Cisco TelePresence Fundamentals. Robert Barton, CCIE No. 6660 (R&S and Security), CCDE No. 2013::6 is a Senior Systems Engineer in the Cisco Canada Public Sector Operation. A registered Professional Engineer (P. Eng), he has 15 years of IT experience and is primarily focused on wireless and security architectures. Christina Hattingh spent 13 years as Senior Member of Technical Staff in Unified Communications (UC) in Cisco’s Services Routing Technology Group (SRTG). There, she spoke at Cisco conferences, trained sales staff and partners, authored books, and advised customers. Kenneth Briley, Jr., CCIE No. 9754, is a Technical Lead in the Cisco Network Operating Systems Technology Group. With more than a decade of QoS design/implementation experience, he is currently focused on converging wired and wireless QoS. n Master a proven, step-by-step best-practice approach to successful QoS deployment n Implement Cisco-validated designs related to new and emerging applications n Apply best practices for classification, marking, policing, shaping, markdown, and congestion management/avoidance n Leverage the new Cisco Application Visibility and Control feature-set to perform deep-packet inspection to recognize more than 1000 different applications n Use Medianet architecture elements specific to QoS configuration, monitoring, and control n Optimize QoS in rich-media campus networks using the Cisco Catalyst 3750, Catalyst 4500, and Catalyst 6500 n Design wireless networks to support voice and video using a Cisco centralized or converged access WLAN n Achieve zero packet loss in GE/10GE/40GE/100GE data center networks n Implement QoS virtual access data center designs with the Cisco Nexus 1000V n Optimize QoS at the enterprise customer edge n Achieve extraordinary levels of QoS in service provider edge networks n Utilize new industry standards and QoS technologies, including IETF RFC 4594, IEEE 802.1Q-2005, HQF, and NBAR2 This book is part of the Networking Technology Series from Cisco Press®, which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers.