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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices
Author: Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart
Publisher: Pearson Higher Education AU
ISBN: 1486014380
Pages: 562
Year: 2013-09-05
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Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.

Early Medieval Art

Early Medieval Art
Author: Lawrence Nees
Publisher: Oxford Paperbacks
ISBN: 0192842439
Pages: 272
Year: 2002
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Lawrence Nees explores issues of artist patronage, craftsmanship, holy men and women, monasteries, secular courts, and the expressive and educational roles of artistic creation, in this detailed and up-to-date study of the artworks of the medieval age. Early Christian art within the late Roman tradition, and the arts of the newly established kingdoms of northern Europe, are presented by Nees not as opposites, but as different aspects of a larger historical situation. This approach reveals the onset of an exciting new visual relationship between the church and the populace throughout medieval Europe.

Sam Houston and the American Southwest

Sam Houston and the American Southwest
Author: Randolph B. Campbell
Publisher: Longman Publishing Group
ISBN: 0321385721
Pages: 226
Year: 2007
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In this biography, Randolph B. Campbell explores the life of Sam Houston and his important role in the development of the Southwest. Governor of two states, president of an independent republic, and for thirteen years a United States senator, Sam Houston forged a life of great adventure, frequent controversy, and lasting achievement. Within the historical context of the emerging West, Houston's story is not only one of courage and fortitude, but also aids in understanding of the possibilities and limitations of leadership in a Democratic society. The titles in the Library of American Biography Series make ideal supplements for American History Survey courses or other courses in American history where figures in history are explored. Paperback, brief, and inexpensive, each interpretive biography in this series focuses on a figure whose actions and ideas significantly influenced the course of American history and national life. In addition, each biography relates the life of its subject to the broader themes and developments of the times.

Changes in the Land

Changes in the Land
Author: William Cronon
Publisher: Hill and Wang
ISBN: 142992828X
Pages: 288
Year: 2011-04-01
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Winner of the Francis Parkman Prize Changes in the Land offers an original and persuasive interpretation of the changing circumstances in New England's plant and animal communities that occurred with the shift from Indian to European dominance. With the tools of both historian and ecologist, Cronon constructs an interdisciplinary analysis of how the land and the people influenced one another, and how that complex web of relationships shaped New England's communities.

Managefirst

Managefirst
Author: National Restaurant Association
Publisher: Prentice Hall
ISBN: 0133808866
Pages:
Year: 2014-03-19
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This text focuses on NUTRITION topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program(r) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential.The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an online testing voucher to be used with the online version of the ManageFirst certification exam.

Tear Off the Masks!

Tear Off the Masks!
Author: Sheila Fitzpatrick
Publisher: Princeton University Press
ISBN: 1400843731
Pages: 352
Year: 2005-07-05
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When revolutions happen, they change the rules of everyday life--both the codified rules concerning the social and legal classifications of citizens and the unwritten rules about how individuals present themselves to others. This occurred in Russia after the Bolshevik Revolution of 1917, which laid the foundations of the Soviet state, and again in 1991, when that state collapsed. Tear Off the Masks! is about the remaking of identities in these times of upheaval. Sheila Fitzpatrick here brings together in a single volume years of distinguished work on how individuals literally constructed their autobiographies, defended them under challenge, attempted to edit the "file-selves" created by bureaucratic identity documentation, and denounced others for "masking" their true social identities. Marxist class-identity labels--"worker," "peasant," "intelligentsia," "bourgeois"--were of crucial importance to the Soviet state in the 1920s and 1930s, but it turned out that the determination of a person's class was much more complicated than anyone expected. This in turn left considerable scope for individual creativity and manipulation. Outright imposters, both criminal and political, also make their appearance in this book. The final chapter describes how, after decades of struggle to construct good Soviet socialist personae, Russians had to struggle to make themselves fit for the new, post-Soviet world in the 1990s--by "de-Sovietizing" themselves. Engaging in style and replete with colorful detail and characters drawn from a wealth of sources, Tear Off the Masks! offers unique insight into the elusive forms of self-presentation, masking, and unmasking that made up Soviet citizenship and continue to resonate in the post-Soviet world.

Blown to Bits

Blown to Bits
Author: Harold Abelson, Ken Ledeen, Harry R. Lewis
Publisher: Addison-Wesley Professional
ISBN: 0137135599
Pages: 366
Year: 2008
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Every day, billions of photographs, news stories, songs, X-rays, TV shows, phone calls, and emails are being scattered around the world as sequences of zeroes and ones: bits. We can't escape this explosion of digital information and few of us want to-the benefits are too seductive. The technology has enabled unprecedented innovation, collaboration, entertainment, and democratic participation. But the same engineering marvels are shattering centuries-old assumptions about privacy, identity, free expression, and personal control as more and more details of our lives are captured as digital data. Can you control who sees all that personal information about you? Can email be truly confidential, when nothing seems to be private? Shouldn't the Internet be censored the way radio and TV are? is it really a federal crime to download music? When you use Google or Yahoo! to search for something, how do they decide which sites to show you? Do you still have free speech in the digital world? Do you have a voice in shaping government or corporate policies about any of this? Blown to Bits offers provocative answers to these questions and tells intriguing real-life stories. This book is a wake-up call To The human consequences of the digital explosion.

Traffic Enforcement and Crash Investigation

Traffic Enforcement and Crash Investigation
Author: Ross A. Olmos, Ross Olmos
Publisher:
ISBN: 0135057981
Pages: 329
Year: 2010-07-25
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The first of its kind, TRAFFIC ENFORCEMENT AND CRASH INVESTIGATION, 1/e presents comprehensive traffic related material that new police officers need to know. From the history of traffic laws to future trends, it helps officers understand the basic elements of traffic enforcement and crash investigation. Beyond just a traffic law manual, it includes social and ethical issues and hot topics such as dealing with official misconduct, quotas, tolerances and officer discretion. Its strong coverage of DUIs and up-to-date guidelines help prepare officers for one of their primary responsibilities: traffic enforcement, DUI enforcement and crash related investigations.

Ghettoside

Ghettoside
Author: Jill Leovy
Publisher:
ISBN: 0385529988
Pages: 366
Year: 2015
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A Pulitzer Prize-winning reporter for the Los Angeles Times discusses the hundreds of murders that occur in the city each year, and focuses on the story of the dedicated group of detectives who pursue justice at any cost in the killing of Bryant Tennelle.

JavaScript and JQuery

JavaScript and JQuery
Author: Jon Duckett
Publisher: John Wiley & Sons
ISBN: 1118871650
Pages: 640
Year: 2014-07-21
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This book covers: 1. Basic programming concepts - assuming no prior knowledge of programming beyond an ability to create a web page using HTML & CSS ; 2. Core elements of the JavaScript language - so you can learn how to write your own scripts from scratch ; 3. jQuery - which will allow you to simplify the process of writing scripts (this is introduced half-way through the book once you have a solid understanding of JavaScript) ; 4. How to recreate techniques you will have seen on other web sites such as sliders, content filters, form validation, updating content using Ajax, and more. Each chapter: Breaks subjects down into bite-sized chunks with a new topic on each page ; Contains clear descriptions of syntax, each one demonstrated with inspiring code samples ; Uses diagrams and photography to explain complex concepts in a visual way. This book enables you to use & customize thousands of scripts, JavaScript APIs, and jQuery plugins that are freely available on the web as well as create your own scripts from scratch.

Between the World and Me

Between the World and Me
Author: Ta-Nehisi Coates
Publisher: Spiegel & Grau
ISBN: 0679645985
Pages: 176
Year: 2015-07-14
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Hailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the single best writer on the subject of race in the United States” (The New York Observer) #1 NEW YORK TIMES BESTSELLER | NATIONAL BOOK AWARD WINNER | NAACP IMAGE AWARD WINNER | PULITZER PRIZE FINALIST | NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST | NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY The New York Times Book Review • O: The Oprah Magazine • The Washington Post • People • Entertainment Weekly • Vogue • Los Angeles Times • San Francisco Chronicle • Chicago Tribune • New York • Newsday • Library Journal • Publishers Weekly In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates offers a powerful new framework for understanding our nation’s history and current crisis. Americans have built an empire on the idea of “race,” a falsehood that damages us all but falls most heavily on the bodies of black women and men—bodies exploited through slavery and segregation, and, today, threatened, locked up, and murdered out of all proportion. What is it like to inhabit a black body and find a way to live within it? And how can we all honestly reckon with this fraught history and free ourselves from its burden? Between the World and Me is Ta-Nehisi Coates’s attempt to answer these questions in a letter to his adolescent son. Coates shares with his son—and readers—the story of his awakening to the truth about his place in the world through a series of revelatory experiences, from Howard University to Civil War battlefields, from the South Side of Chicago to Paris, from his childhood home to the living rooms of mothers whose children’s lives were taken as American plunder. Beautifully woven from personal narrative, reimagined history, and fresh, emotionally charged reportage, Between the World and Me clearly illuminates the past, bracingly confronts our present, and offers a transcendent vision for a way forward. Praise for Between the World and Me “Powerful . . . a searing meditation on what it means to be black in America today.”—Michiko Kakutani, The New York Times “Eloquent . . . in the tradition of James Baldwin with echoes of Ralph Ellison’s Invisible Man . . . an autobiography of the black body in America.”—The Boston Globe “Brilliant . . . [Coates] is firing on all cylinders.”—The Washington Post “Urgent, lyrical, and devastating . . . a new classic of our time.”—Vogue “A crucial book during this moment of generational awakening.”—The New Yorker “Titanic and timely . . . essential reading.”—Entertainment Weekly

Elementary Social Studies

Elementary Social Studies
Author: June R. Chapin
Publisher: Allyn & Bacon
ISBN: 0132697157
Pages: 324
Year: 2012-03-30
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Elementary Social Studies: A Practical Guide, Eighth Edition, clearly presents, in a friendly tone, the essential content and methods for teaching social studies in the K-8 classroom, while reflecting on the recent trends in technology, teaching English Language Learners, and meeting the needs of diverse students. This brief, but thorough text deals with the various social studies disciplines in a way that reflects the field's greater focus on teaching history, geography, economics, and civic education. The content focuses on central concerns in teaching social studies in a standards-based environment, and prepares new teachers to successfully implement a social studies curriculum with concepts, strategies, and values relevant to elementary and middle grades. This edition has been thoroughly updated to include new content on technology (podcasts, blogs, e-books), a focus on teaching English Learners, and meeting the needs of diverse students. The text also features full chapters in history, civic education, geography, and economics with multiple activities to show how these subjects can be taught in a creative and engaging way to help all students to think and act as democratic citizens.

"Most Blessed of the Patriarchs": Thomas Jefferson and the Empire of the Imagination

"Most Blessed of the Patriarchs": Thomas Jefferson and the Empire of the Imagination
Author: Annette Gordon-Reed, Peter S. Onuf
Publisher: W. W. Norton & Company
ISBN: 1631490788
Pages: 320
Year: 2016-04-13
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A groundbreaking work of history that explicates Thomas Jefferson’s vision of himself, the American Revolution, Christianity, slavery, and race. Thomas Jefferson is often portrayed as a hopelessly enigmatic figure—a riddle—a man so riven with contradictions that he is almost impossible to know. Lauded as the most articulate voice of American freedom and equality, even as he held people—including his own family—in bondage, Jefferson is variably described as a hypocrite, an atheist, or a simple-minded proponent of limited government who expected all Americans to be farmers forever. Now, Annette Gordon-Reed teams up with America's leading Jefferson scholar, Peter S. Onuf, to present an absorbing and revealing character study that dispels the many clichés that have accrued over the years about our third president. Challenging the widely prevalent belief that Jefferson remains so opaque as to be unknowable, the authors—through their careful analysis, painstaking research, and vivid prose—create a portrait of Jefferson, as he might have painted himself, one "comprised of equal parts sun and shadow" (Jane Kamensky). Tracing Jefferson's philosophical development from youth to old age, the authors explore what they call the "empire" of Jefferson's imagination—an expansive state of mind born of his origins in a slave society, his intellectual influences, and the vaulting ambition that propelled him into public life as a modern avatar of the Enlightenment who, at the same time, likened himself to a figure of old—"the most blessed of the patriarchs." Indeed, Jefferson saw himself as a "patriarch," not just to his country and mountain-like home at Monticello but also to his family, the white half that he loved so publicly, as well as to the black side that he claimed to love, a contradiction of extraordinary historical magnitude. Divided into three sections, "Most Blessed of the Patriarchs" reveals a striking personal dimension to his life. Part I, "Patriarch," explores Jeffersons's origins in Virgina; Part II, " 'Traveller,' " covers his five-year sojourn to Paris; and Part III, "Enthusiast," delves insightfully into the Virginian's views on Christianity, slavery, and race. We see not just his ideas and vision of America but come to know him in an almost familial way, such as through the importance of music in his life. "Most Blessed of the Patriarchs" fundamentally challenges much of what we’ve come to accept about Jefferson, neither hypocrite nor saint, atheist nor fundamentalist. Gordon-Reed and Onuf, through a close reading of Jefferson’s own words, reintroduce us all to our most influential founding father: a man more gifted than most, but complicated in just the ways we all are.

Foundations of Interior Design

Foundations of Interior Design
Author: Susan J. Slotkis
Publisher: Bloomsbury Publishing USA
ISBN: 1501315900
Pages: 512
Year: 2017-02-09
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The third edition offers a thorough update to this introduction to the creative, technical and business aspects of the interior design profession. By surveying design history, the elements and principles of design, professional practice, and more, Susan Slotkis provides a practical and comprehensive overview.

Head First Statistics

Head First Statistics
Author: Dawn Griffiths
Publisher: "O'Reilly Media, Inc."
ISBN: 059680086X
Pages: 716
Year: 2008-08-26
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Wouldn't it be great if there were a statistics book that made histograms, probability distributions, and chi square analysis more enjoyable than going to the dentist? Head First Statistics brings this typically dry subject to life, teaching you everything you want and need to know about statistics through engaging, interactive, and thought-provoking material, full of puzzles, stories, quizzes, visual aids, and real-world examples. Whether you're a student, a professional, or just curious about statistical analysis, Head First's brain-friendly formula helps you get a firm grasp of statistics so you can understand key points and actually use them. Learn to present data visually with charts and plots; discover the difference between taking the average with mean, median, and mode, and why it's important; learn how to calculate probability and expectation; and much more. Head First Statistics is ideal for high school and college students taking statistics and satisfies the requirements for passing the College Board's Advanced Placement (AP) Statistics Exam. With this book, you'll: Study the full range of topics covered in first-year statistics Tackle tough statistical concepts using Head First's dynamic, visually rich format proven to stimulate learning and help you retain knowledge Explore real-world scenarios, ranging from casino gambling to prescription drug testing, to bring statistical principles to life Discover how to measure spread, calculate odds through probability, and understand the normal, binomial, geometric, and Poisson distributions Conduct sampling, use correlation and regression, do hypothesis testing, perform chi square analysis, and more Before you know it, you'll not only have mastered statistics, you'll also see how they work in the real world. Head First Statistics will help you pass your statistics course, and give you a firm understanding of the subject so you can apply the knowledge throughout your life.

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